Resume
Deep Experience in Both Marketing and Sales
-
​Understand the full revenue engine, enabling marketing strategies that drive conversion—not just awareness.
-
Drive more accurate forecasting and predictable growth by combining pipeline knowledge with demand-generation expertise.
-
Build programs sales actually uses by applying firsthand knowledge of what reps need to move deals forward.
-
Optimize for revenue instead of surface-level engagement metrics, informed by deep sales-cycle insight.
​ -
Strengthen cross-functional trust by speaking the language of sales and aligning teams around shared outcomes.
Regional head of US Sales and AEC Strategy
5 years
Chaos.com
Designed and executed a three-year global marketing and sales strategy, achieving 30% year-over-year revenue growth, expanding the customer base by over 30,000, and boosting Marketing Qualified Leads (MQLs) by 75%.
VP Marketing
2 years
Nemetschek: Vectorworks Division
Designed and executed a three-year global marketing and sales strategy, achieving 30% year-over-year revenue growth, expanding the customer base by over 30,000, and boosting Marketing Qualified Leads (MQLs) by 75%.
Marketing Director
9 years
Nemetschek: Vectorworks Division
Drove global marketing strategy that fueled 50% company growth, managed a $2.1M promotional budget, elevated PR and media visibility year over year, and built a successful international user group program to strengthen customer engagement.
Regional head of Sales/Marketing
6 years
Nemetschek: SCIA Division
Launched SCIA’s North American operation, securing adoption at five major U.S. engineering firms, closing the company’s largest U.S. deal ($225K+), and maintaining customer churn below 2%.
Marketing Director
2 years
Cert Health Sciences
Built the company’s marketing function, delivering consistent YOY lead growth and transforming customer support from a cost center into a profitable subscription-based revenue stream.
Skills
& Expertise
-
Marketing & Sales GTM Strategy
-
Leadership & Team Development
-
Budgeting, Forecasting & Contract Negotiations
-
Digital Advertising Strategy
-
Event Marketing & Public Relations