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Deep Experience in Both Marketing and Sales
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  • Apply firsthand, full-funnel experience across marketing and sales to build strategies that drive revenue.  â€‹â€‹

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  • Build campaigns and content grounded in firsthand sales experience, designed around what reps need to move deals forward.
     

  • Translate technical innovation into clear customer value. 

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  • Improve forecasting accuracy and predictable growth by combining pipeline insight with demand-generation know-how. 

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  • Strengthen cross-functional trust by speaking the language of marketing and sales and aligning teams around shared outcomes.

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Director, AEC Strategy & Enablement (Global)
Present
Chaos

Led global product positioning and portfoli- level go-to-market strategy across desktop, SaaS, and cloud offerings, establishing unified market narratives and aligning Product, Marketing, Sales, and partners around clear customer value.

VP of Marketing
3 years
Nemetschek: Vectorworks 

Designed and executed a three-year global marketing and sales strategy, achieving 30% year-over-year revenue growth, expanding the customer base by over 30,000, and boosting Marketing Qualified Leads (MQLs) by 75%.


Marketing Director
9 years
Nemetschek: Vectorworks

Led global marketing strategy that fueled 4x company growth, managed a $2.1M promotional budget, elevated PR and media visibility year over year, and built a successful international user group program to strengthen customer engagement.

Director, North American Market Development
5 years
Chaos

Delivered 20%+ year-over-year revenue growth (2020–2025) across direct and partner-led motions by leading regional go-to-market strategy, while maintaining 96%+ customer retention.

Regional Head of Sales & Marketing, North America
6 years
Nemetschek: SCIA Engineering

Launched and scaled SCIA’s North American operation with full P&L responsibility, landing enterprise customers, closing the company’s largest U.S. deal ($350K+), and maintaining churn below 6%.

Global Product Marketing Manager
2 years
Bentley Systems

Led global product positioning and go-to-market strategy for Bentley’s building performance and energy analysis portfolio following acquisition, successfully integrating the portfolio into Bentley’s broader product and go-to-market strategy.

Skills
& Expertise

  • Marketing & Sales GTM Strategy

  • Product Marketing & Positioning

  • Revenue Growth & Business Scaling

  • Leadership & Team Development

  • Cross-Functional & Executive Alignment

  • Budgeting, Forecasting & Contract Negotiations

  • Sales Enablement & Deal Acceleration

  • Demand Generation & Pipeline Management

  • Partner & Channel Strategy

  • Enterprise & B2B SaaS Marketing

  • Digital Advertising Strategy

  • Event Marketing & Public Relations
     

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